Values-based attachment

 

In your own words, as it relates to consumers, explain the concept of “values-based attachment”. Start with the article: Two Thirds of Consumers Now Buy on Beliefs https://www.edelman.com/news-awards/two-thirds-con…
Next, research companies known for its values–based commitment. Choose one of such companies and explain with examples how this company uses value-based attachment to build customer relationships.

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Reference no: EM132069492

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