Length/DuraDon: Case Study – 1500 words Self Reflec1ve Summary – 1000 words Unit Learning Outcomes addressed: 1) Understand the conceptual framework of integrated marke1ng communica1ons; 2) Analyse the integrated marke1ng communica1on processes; 3) Evaluate the integrated marke1ng communica1on process; 4) Demonstrate the understanding of the elements of crea1ve and media strategies in integrated marke1ng communica1on; 5) Assess the media channels used in integrated marke1ng communica1ons. Submission Date: 11.59 pm on Sunday of Week 14 (Sunday 18 October 2020) Assessment Task: Individual wriVen assignment consis1ng of a case study with related ques1ons and a self reflec1ve summary about the unit content. Total Mark: Case Study – 25 mar
ASSESSMENT BRIEF COURSE: Bachelor of Business/Bachelor of Accoun1ng/Bachelor of Informa1on Technology Unit Code: IMCO211 Unit Title: Integrated Marke1ng Communica1on Type of Assessment: Assessment 4 – Case Study and Self Reflec1ve Summary Length/DuraDon: Case Study – 1500 words Self Reflec1ve Summary – 1000 words Unit Learning Outcomes addressed: 1) Understand the conceptual framework of integrated marke1ng … Read more