Assessment instructions All of us are consumers and therefore are subject to all forms of marketing practices of organisation. We learn best by observation, analysis and understanding of “marketing in action”. This assessment requires students to focus on the key learning outcomes from their MKT101A studies and how they apply to real marketing initiatives that are currently occurring. Note: a marketing initiative is any marketing effort/tactic undertaken by a company that is linked to the Marketing Mix (the 8 P’s) For this assessment, students are to compile 2 Reflective Journal Entries on two different organisations operating in Australia and two different marketing initiatives, but the initiatives should fall within topics so far covered in MKT101A (Refer to the Course Outline for list of weekly topics up to and including Week 6). • SUSTAINABILITY AND THE GREEN CONSUMER • BRAND CULTURES, POSITIONING AND PRODUCT CATEGORIES • SERVICE PRODUCTS AND SERVICE MARKETING • ETHICAL DEBATES IN MARKETING As a starting point for this assessm
Subject Title Marketing Subject Code MKT101A Assessment Title Assessment 1: Reflective Journal Graduate Capabilities 1. Professional Expertise 3. Technology and Information Literacy 7. Independent Self-Management Learning Outcome/s (found in the Subject Outline) a. Describe the differences between traditional and contemporary marketing b. Explain the various contemporary marketing strategies and how they may be used in … Read more
