Potential Questions 1.Do similarities/differences in Hofstede’s principles affect the success of marketing across cultures in the gaming industry? 2.How does culture impact the pricing strategy for a gaming company? (You can ignore this question if you don’t have any reference to this) 3.How effective is (extended self theory) in cross cultural marketing of the entertainment/gaming industry?1.Maslow’s Hierarchy of Needs. …2.Consistency Theory. …3.Elaboration Likelihood Model. …4.The […]





