Comment On ICD Products’ Approach To Sales And Marketing: Sales Advertising And PR Case Study, TUD, Ireland
ICD Products Ltd ‘Yet another poor year,’ reflected the senior executive of ICD Products. ‘Profits down by 15 percent, sales, and turnover static in a market that was reckoned to be growing at a rate of some 20 percent per annum. It cannot go on.’ These were the thoughts of Jim Bullins, and he contended … Read more