Subject name: marketing managementTopic: Marketing Plan
Subject name: marketing management Topic: Marketing Plan and Distribution of Channels In 2006-07 PTC Food division decided to enter the fast growing (20-30% annually) snacks segment, an altogether new to it. It had only one national competitor-Trepsico’s Trito. After a year its wafer snack brand- Ringo, fetched 20% market share across the country. Ringo’s introduction … Read more