Provide an opportunity to gain an understanding of the complexities and challenges of managing a B2B company’s marketing strategy.
You will write an analysis for Cambridge Sciences Pharmaceuticals’ case study.The objective of the assignment is to provide an opportunity to gain an understanding of the complexities and challenges of managing a B2B company’s marketing strategy.You are to examine the company situation and based on your findings and on the content in the course material and other reference sources, you will … Read more