Task Context Following your collaboration work with your colleagues in which you examined the most viable entry strategy into the Malaysian market, you have now been asked by your CEO and other top executives of your company to preset a 10-minute video pitch to explain your international marketing strategy. The aim is to clearly outline … Read more
Question: This assignment assesses your secondary research skills and your ability to follow the rules of academic writing. The topic is the 4Ps (product, price, place and promotion), which is also called the “marketing mix”. You need to compare and contrast how effective the application of the 4Ps is for one pair of brands (NOT … Read more
Task: Choose a significant target group of customers for this product (for example: heath and time conscious families looking for easy meals for meat free Monday, or empty nesters seeking a novel, health conscious meal to incorporate into their routine or protein/health conscious consumers in their twenties). Think about how you could apply theory from … Read more
Task Assessment Purpose This assessment provides you the chance to demonstrate your understanding of Data Warehouse and Data Mart concepts, combined with OLAP and Data Mining. Assessment Instructions To complete this assessment, read the following case study then complete the tasks below. Imagine Pty Ltd You are employed by a major Australian supermarket/retail chain (Imagine … Read more
Task: Assignment description Business managers do not perform the actual primary data collection, but they do frequently commission and oversee business research projects, as well as interpret data and make decisions based on research findings. The assignment requires you to consider the research process and decision making associated with brand evaluation that we have covered … Read more
Task: The company specialised in commercial law, with many of their clients being banking, insurance and finance organisations. For a long time, all of the lawyers had been white males, most of whom had gone to the same school as Owen and Jack. The administrative and paralegal staff were mostly younger women. Late on Friday … Read more
Question: 1. Review the “Marketing Excellence: Coca-Cola” case study on your textbook. In thinking about the great brand success Coca Cola has experienced, what do they need to think about in the future with respect to communication strategies? Think about both traditional and digital applications and be specific with both media, themes and timing. The … Read more
Question: I intentionally provide a longer analysis – to help you understand the terms better. Your stories will much be shorter (no longer than 400 words). You do not need to explain the terms that do not apply to your situation, only explain those terms that apply. Is it a high involvement decision? The case … Read more
Task This assessment addresses the following subject learning outcomes: a) Critically evaluate underpinning marketing theories and principles and appropriate research process to collect, store and use of data to generate customer insights;b) Critically evaluate customer needs to create value for customers by deploying the resources of the organisation in best possible ways;c) Critically evaluate the … Read more
1 Assessment 2021-2022 Advanced microeconomics The assessment is two pages and there are seven questions in total. Answer all questions. Where provided, follow the notation given. Otherwise, define your notation. The first five questions are short answer questions. The maximum word limit for these five questions is strictly 120 words each. Equations do not count … Read more
