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Task Context Following your collaboration work with your colleagues in which you examined the most viable entry strategy into the Malaysian market, you have now been asked by your CEO and other top executives of your company to preset a 10-minute video pitch to explain your international marketing strategy. The aim is to clearly outline your strategy and demonstrate via oral presentation, why you believe […]

Question: This assignment assesses your secondary research skills and your ability to follow the rules of academic writing. The topic is the 4Ps (product, price, place and promotion), which is also called the “marketing mix”. You need to compare and contrast how effective the application of the 4Ps is for one pair of brands (NOT ALL OF THEM) from the list below: This assignment has […]

Task:  Choose a significant target group of customers for this product (for example: heath and time conscious families looking for easy meals for meat free Monday, or empty nesters seeking a novel, health conscious meal to incorporate into their routine or protein/health conscious consumers in their twenties). Think about how you could apply theory from marketing systems (perhaps drawing on social mechanisms or nudging) to […]

Task Assessment Purpose This assessment provides you the chance to demonstrate your understanding of Data Warehouse and Data Mart concepts, combined with OLAP and Data Mining. Assessment Instructions To complete this assessment, read the following case study then complete the tasks below. Imagine Pty Ltd You are employed by a major Australian supermarket/retail chain (Imagine Pty Ltd). Imagine P/L operates over 500 supermarkets and/or department […]

Task: Assignment description Business managers do not perform the actual primary data collection, but they do frequently commission and oversee business research projects, as well as interpret data and make decisions based on research findings. The assignment requires you to consider the research process and decision making associated with brand evaluation that we have covered in the unit. This is a very relevant topic since […]

Task: The company specialised in commercial law, with many of their clients being banking, insurance and finance organisations. For a long time, all of the lawyers had been white males, most of whom had gone to the same school as Owen and Jack. The administrative and paralegal staff were mostly younger women. Late on Friday afternoons the lawyers often went to the O’Connell Club, a […]

Question: 1. Review the “Marketing Excellence: Coca-Cola” case study on your textbook. In thinking about the great brand success Coca Cola has experienced, what do they need to think about in the future with respect to communication strategies? Think about both traditional and digital applications and be specific with both media, themes and timing. The above question is what the class is responding to.    Assignment: […]

Question: I intentionally provide a longer analysis – to help you understand the terms better. Your stories will much be shorter (no longer than 400 words). You do not need to explain the terms that do not apply to your situation, only explain those terms that apply. Is it a high involvement decision? The case does not explicitly state what kind of involvement was experienced […]

Task This assessment addresses the following subject learning outcomes: a) Critically evaluate underpinning marketing theories and principles and appropriate research process to collect, store and use of data to generate customer insights;b) Critically evaluate customer needs to create value for customers by deploying the resources of the organisation in best possible ways;c) Critically evaluate the impact of an organisation’s marketing mix strategies on its stakeholders. […]

1 Assessment 2021-2022 Advanced microeconomics The assessment is two pages and there are seven questions in total. Answer all questions. Where provided, follow the notation given. Otherwise, define your notation. The first five questions are short answer questions. The maximum word limit for these five questions is strictly 120 words each. Equations do not count towards the 120 words. These questions are worth 10 marks […]