Lesson # 15 Week # 15 December 3 – 6
VISUAL ANALYSIS
PURPOSES
To build analyzing skills with images
To use descriptive language
To draw conclusions / make inferences
In this assignment, you will explore various intended and/or perceived messages of images. To do this, you must consider the visual choices the photographer or artist made in creating artwork and pay attention to the individual parts of an image in order to grasp the image as a whole.
Students can benefit from studying print advertisements as a good introduction to visual analysis.
Two such advertisements are used in this visual analysis lesson:
Works Cited
“Hut Weber: Hitler vs. Chaplin.” Ads of the World. 30 March 2008. Accessed 28 May 2018. https://www.adsoftheworld.com/media/print/hut_weber_hitler_vs_chaplin
“Visual Culture: The Year in Visual Culture.” Artsy. 22 December 2017. Accessed 28 May 2018. https://www.artsy.net/article/artsy-editorial-25-people-defined-visual-culture-year
Assignment # 1 for Visual Analysis
Group Ad Analysis
Find the site https://www.adsoftheworld.com/media/print/hut_weber_hitler_vs_chaplin
Also, review the sample Hut Weber advertisement below, and answer questions 1 – 9.
Create your Word document page.
What is pictured in the advertisement?
What is being sold?
What clues can you see about the advertiser’s target audience?
Do you think this ad appeals to young people or older people?
Exactly what leads you to this conclusion?
What knowledge must the audience have in fully understanding the ad?
Is the picture effective in selling the product?
Is it more effective than words and numbers would be? Why or why not?
What stands out to you about the ad?
Hut Weber: It’s the Hat
Advertising Agency: Serviceplan Hamburg / München, Germany
Assignment # 2 for Visual Analysis
Independent Visual Analysis
Visit the following website, taking time to explore the numerous images provided and the accompanying written information:
https://www.artsy.net/article/artsy-editorial-25-people-defined-visual-culture-year
On this webpage, Artsy lists 25 individuals they believe had the “biggest impact in changing the visual landscape” in 2017 (“Visual Culture” par. 1).
Create your Word document page.
Choose one of the several images and paste this image that you chose onto your Word document.
On the first line below your image, provide the name of the artist, title of the work (in italics), and any other information you can find about its original publication (date, etc.).
Review the image carefully. What is “happening” in the image? (What do you SEE?)
What do you consider to be the essential message of the image you found?
Who do you think (infer) is the intended audience for this image?
How does the artist appeal to that specific audience?
What do you find effective in the image? Why is it effective?
If you could change one or two elements in the image, what would they be? Be specific, and explain your choices.
Relate this assignment to yourself by writing a 6- to 8-sentence paragraph describing the image you chose to someone who has never seen it nor read the accompanying information provided in the webpage. Include your ideas about the composition of the image in the descriptive paragraph, which may include: characters (numbers and letters), words, colors, pictures, drawings, graphics, facial expressions, and other such details.
Self-monitoring for Visual Analysis
You should now be able to
Critically read images in the texts that you access
Use descriptive language to discuss the images that you see in texts
Determine the target audiences of advertisers
Create conclusions about images in texts
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