In preparing these documents, you may assume one of two roles: you may identify yourself as a Barney’s New York senior manager who has been asked to provide advice to CEO Mark Lee regarding the issues he and his company are facing. Or, you may identify yourself as an external management consultant who has been asked by the company to provide advice to Mr. Lee.
Please respond in writing to the issues presented in this case by preparing two documents: a communication strategy memo and a professional business letter. In preparing these documents, you may assume one of two roles: you may identify yourself as a Barney’s New York senior manager who has been asked to provide advice to CEO … Read more