Consumer Behaviour Assignment 2: International Market Entry Case Study for Cross-Cultural Strategy
Type of assessment [100% coursework – A2 poster with a voiceover presentation] The poster will need to be submitted as a PowerPoint file with a single slide with a voiceover presentation lasting between 15 and 20 minutes. There can be an additional slide containing the reference list. This assessment will assess LOs: 1 and 2 … Read more