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Social and Economic Benefits
Samara Luke
TRVL6140
7/18/2021
Regional Social and Economic Benefits
A tourist’s friendly destination is satisfactory to travelers and would always love to visit back when their expectations meet reality. Malaysia has gained significant popularity as one of the tourist’s destinations due to the existence of natural charms such as the natural rain forests, its national parks and wildlife. Malaysia also has the most desirable tropical temperatures ranging from 68 to 86 degrees Celsius thought the year (Cheah et al. 2018). Therefore, Malaysia has set up its strategic tourism plan to have over thirty million tourists visiting its endowed flora and fauna by the end of the decade.
Tourism is the most significant and most prominent industry in recent years. Tourism destinations have to employ high levels of creativity and uniqueness to have a more competitive tourist’s destination. After realizing that the tourism sector has a significant impact on the progress and economy of the country, the Malaysian government made substantial positive steps to develop the tourism sector. The growth of the tourism sector in Malaysia is evident through the development of infrastructure, social amenities and promoting the tourism sector through rigorous marketing (Cheah et al., 2018). In its five-year strategic plan, Malaysia made Kuala Lumpur its center of attraction to act as a case study for the growth of the tourism industry.
Thailand has a well-developed tourism market in Asia; it is well known for its hospitality, great beaches, historical sites and ecological fascinations. Thailand also attracts many tourists because of its world-renowned cuisines, well-established infrastructure and pocket-friendly accommodation. Bangkok, the capital city, is among the world’s most eye-catching cities and has seen a tremendous increase in the number of tourists visiting from Middle East China and the United States. In addition, Thailand has developed significant infrastructures such as rail and air transport that have facilitated the tourism sector’s growth (Jermsittiparsert, 2019). The excellent infrastructure has also enabled Thailand to compete favorably with other countries in the tourism industry.
Both Thailand and Malaysia face stiff competition from other countries such as Myanmar and Vietnam. To combat this challenge, both countries have made it easy to acquire visas for the tourists visiting the countries. The Thai government reduced the charges on visas-on-arrival for Chinese and Indian visitors. Tourists entering Thailand through its border checkpoint from the nearby countries are allowed to stay for not more than fifteen days. The lenient policy on visas makes Thai a desirable destination for long term and short-term visitors. Its geographical locality in mainland Southeast Asia and its outstanding infrastructure makes it a significant regional hub. Malaysia as well has made policies that are favorable for its visitors (Cheah et al. 2018). The Malaysian government has marketed itself as a tourist destination for both international and local tourists.
Malaysia has promoted lower packages, including lowering prices for their tourist and improving the transport sector to access the tourist attraction sites. Malaysia has worked on providing quality services for visitors and ensuring they feel safe by enhancing their security. Quality accommodation safety and excellent services being offered attract more tourists. Because of its uniqueness, many tourists visit here to have a personal experience of the beautiful beaches, jungle life, beautiful islands and mountains. The Malaysian government has put in place strategies that have helped promote the country’s tourism sector (Jermsittiparsert, 2019). It has made use of international media and social media to create awareness and reach many people to inform them of the existence of its beautiful endowment s of nature.
Both Thailand and Malaysia have invested immensely in expanding their airports to keep up with the high numbers of tourists flocking the countries. New airports are being established, and the existing ones are being expanded. The strategic location of Thailand is centrally located in Asia; the Thai government has turned it into the central logistics hub and transformed Bangkok to be an aviation hub. Similarly, Malaysia has made significant transformations in its air travel sector (Cheah et al. 2018). It has acquired the latest planes to serve its increasing number of tourists and establishing new modern airports in Kuala Lumpur, its capital city.
An outline of solutions that could have a positive impact on the social and economic development of Malaysia
The development and planning of tourism strategies have been put in place to enable Malaysia to compete favorably with other ASEAN countries involved in the tourism sector. Malaysia has had a five-year strategic plan to promote tourism as a vital source of income. As a result, Malaysia has channeled investments into the tourism sector, which have a substantial influence on stimulating the progression of the tourism industry (Ismail et al., 2018). This policy has led to increased employment opportunities, increased income collection, value addition and linkage to other economic sectors.
Diversifying products and services provided to meet varied interests and demands of both the internal and global visitors. This is to minimize the overdependence on the network framework products and the partial tourism. Furthermore, aside from promoting natural magnificence, the culture and the history legacy of Malaysia, the innovative product advancement focuses on promoting the motherland as major shopping, sporting, and convention destination (Ismail et al. 2018). Therefore, adequate and effective promotion strategies must be put in place for the local and the international markets.
Significant input must be put on sustainable development, such as creating an equilibrium between the commercial, societal, ethnic and environmental features in the development and implementation of tourism activities. Strategies must be put in place to conserve the physical environs and the ethnic legacy, which are the tourist attractions. This includes natural parks, caves, rivers, wetlands, lakes and wildlife protected zones (Ismail et al. 2018). In addition, strategies for new products establishment such as eco-tourism, cultural tourism, sporting, recreational tourism and tourism in the educational sector must be upheld to promote the tourism sector.
References
Cheah, C. F., & Abdul-Rahim, A. S. (2018). Relationship between health care and tourism sectors to economic growth: the case of Malaysia, Singapore and Thailand. Pertanika J Soc Sci Hum, 26(2), 1203-1213. https://www.researchgate.net/profile/Abdul-Rahim-As/publication/326353738_SOCIAL_SCIENCES_HUMANITIES_Relationship_between_Health_Care_and_Tourism_Sectors_to_Economic_Growth_The_Case_of_Malaysia_Singapore_and_Thailand/links/5b47708c0f7e9b4637d1a215/SOCIAL-SCIENCES-HUMANITIES-Relationship-between-Health-Care-and-Tourism-Sectors-to-Economic-Growth-The-Case-of-Malaysia-Singapore-and-Thailand.pdf
Jermsittiparsert, K. (2019). Behavior of tourism industry under the situation of environmental threats and carbon emission: Time series analysis from Thailand. 670216917. http://www.zbw.eu/econis-archiv/bitstream/11159/5177/1/1747981370.pdf
Puah, C. H., Jong, M. C., Ayob, N., & Ismail, S. (2018). The impact of tourism on the local economy in Malaysia. International Journal of Business and Management, 13(12), 147-151. https://www.researchgate.net/profile/Meng-Chang-Jong-2/publication/329093709_The_Impact_of_Tourism_on_the_Local_Economy_in_Malaysia/links/5f60ab0e4585154dbbd2fc26/The-Impact-of-Tourism-on-the-Local-Economy-in-Malaysia.pdf
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