Describe the ethos of the Governor Atiyeh (and by extension the NRA and its members) in the I’m the NRA ad.
The ad is located in the “Intro to Rhetoric” module.
Choose 4 specific details about the Gov. and explain what those details suggest about the ethos
(character/qualities/authority/etc…) of him. In this response, you will look at 4 specific aspects that the ad
presents of the Governor like his image and the copy (the words) and make an argument about how each
specific aspect is meant to persuade the audience (the reader/viewer of the ad).
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