Marketing Mix Analysis (1,200 words)
Analyse the current marketing mix of your producVservice. Please note the below provides an overview of what to discuss within each variable
Product – discussion to include but not limited to quality, design, features, packaging, labelling, branding, PLC, product mix.
Place – identify the current distribution strategies – types of distribution strategies, intensity of distribution, vertical marketing systems
Physical Evidence — physical environment: atmosphere, lighting, d6cor, layout, store design etc.
Process – processes involved in delivering the service/product
People – staff and sales people that provide/deliver the customer experience
Reference all applicable information. In-text citations and a Reference List. APA Referencing Style
