First, choose a car manufacturer that you want to analyse. Based on thorough research, present a critical analysis of the strategic public relations position of your chosen company, including the PR strategies/approaches it is employing. In your analysis you are likely to consider the companys mission, vision, corporate identity and image, its Corporate Social Responsibility activities and policies, its social media strategies, and any issues (or crisis) that the company has been facing, and any other communications activities the company has been engaged in and have had an impact on its reputation. (This part should be about 80% of the entire essay.)
Next, based on the above analysis provide recommendations about how the companys management should address some of the issues identified in the first part. Recommendations should be specific, avoiding generalizations, and justified. You should devote to this part about 20% of the essay.
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