1 Page of Content (Maximum) + 1 Works Cited Page // Times New Roman // 12 Pt. // Double-Spaced
Create your own strategic group map comparing the competitive position of Restaurant Brands International (RBI) in the fast food industry. Submit a Word doc that has your strategic group map.
In the book example, they use price and breadth of product line for the x and y axis. Depending on the organization and industry, one may opt to use any combination of dimensions (price, breadth of product line, advertising, customer service, type of distribution, quality, etc.). For your strategic group map of RBI, I’d like you to use price and breadth of product line.
Please also answer–
What is the industry in which RBI is competing?
What is the environmental forecast for this industry?
Which elements of the general environment (Demographic, Sociocultural, Political/Legal, Technological, Economic, Global) will have the greatest impact on the success of RBI? Why?
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