Your accompanying 1-slide (or 1-page) Infographic needs to be prepared in a PDF or PowerPoint format.

It should address the following aspects (contents) in a creative and visually pleasing manner, using minimal text:

• Your identified market need, including the significance/implications of this issue.
• Your preliminary idea for a potential product/service to meet this need including key features.
• Any other aspects relevant to your pitch the group feels you should include.
• A catchy headline – try to think of one that gets attention, makes the audience curious and gives a clear idea of what the infographic is about.
• Ensure the Infographic is logically structured – the information you include should flow like a good story.
• Use different colours and images sensibly – creativity will be assessed!

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