Please read chapters 5, 6, and 7 before starting the discussion. Discuss the following questions:
Q1. Discuss the three basic types of competitive advantage. Can a company achieve all of them? Why or why not? Justify your answer based on the TQ approach. Hint: Role of TQ to achieving competitive advantage, and effect of quality on profitability.
Q2. Do you think suppliers are important to a company’s quality efforts? Why or why not? Discuss the benefits of reducing the number of suppliers.
Q3. Identify a Customer-Supplier Relationship(CSR) in which you are involved. How does it compare to the principles and practices of TQ relationships? In what specific ways could adopting some of the TQ principles and practices improve this relationship?
Q4. Discuss the advantages and disadvantages of the functional structure. How does a process focus overcome some of the disadvantages?
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