SOLUTION: understanding of genre analysis and ability | My Assignment Tutor

Analyse the text to show your understanding of genre analysis and ability to apply it to authentic examples of discourse. Make sure you mention what a discourse community is and what the specific discourse community for this text is too. Then, using Skalicky’s (2013: 87) model of online reviews identify the different ‘moves’ in the text and explain what they are doing. Conclude with an evaluation of the text and how the genre analysis has helped you understand how it is organized to achieve its aims. Notes: Your work should begin with a short introduction, explaining the purpose of genre analysis and what a discourse community is (provide a source) as well as the purpose of online reviews. It would also be helpful to define ‘move’.Reference to (and indication of understanding of) ‘steps’ with respect to this review / genre will gain extra credit.Work through the review, identifying the different moves. For each move, provide evidence from the language of the review to support your analysis.Finish your work with a brief conclusion as indicated above.You should refer to 2-3 sources in your work including Skalicky (2013). See the Module Guide for suggested wider reading. If there is anything that you do not understand about this assignment brief once you have read it fully, or you have any concerns about it, please contact the Module Leader immediately. Their name and contact details are at the top of this brief. TitleWas this analysis helpful? A genre analysis of the Amazon.com discourse community and its “most helpful” product reviewsAuthorSkalicky, StephenSubjectsGenre analysisEvaluationPersonal experienceOnline product reviewsAmazon.comIs Part OfDiscourse, context & media, 2013-06, Vol.2 (2), p.84-93DescriptionThe purpose of this paper is to present a descriptive analysis of Amazon.com product reviews that have been rated as “most helpful” by the Amazon.com discourse community in an attempt to discover if the shared values of the community are reflected in this specific genre. Drawing on genre theory and corpus-based discourse analysis, I detail the rhetorical patterns that exist in these reviews by analyzing a corpus of 142 “most helpful positive” and “most helpful critical” product reviews. A comparison of the results indicates that differences exist in the rhetorical patterning of positive and critical reviews. To reconcile this difference, I put forward a general argument that these differences still work towards the same overall communicative purpose of the genre, which is in turn a reflection of the shared values and goals of the Amazon.com discourse community. Product reviews that contain new or “experience” type information, as opposed to old or “search” (Mudambi and Schuff, 2010) type information are preferred by the Amazon.com discourse community. Concurrently, reviews that are similar to the “soft selling” form of advertisements (Cook, 1992), or reviews that are reminiscent of elements of “synthetic personalization” (Fairclough, 1989), are considered less helpful than reviews that focus on the author or product of the review. •Compared positive and critical Amazon.com “most helpful” customer reviews.•Significant difference found in frequency of rhetorical moves between review types.•Despite differences, both review types ultimately provide experience-based (new) information.•Experience-based (new) information is desired by the Amazon.com discourse community.•Reviews that contain similar rhetorical features of advertisements may not be desired by the Amazon.com discourse community.