Business to Business Marketing (BMA605) marking criteria – Assessment 1 (case study)
| Criterion | High Distinction (80%-100%) | Distinction (70%-79%) | Credit (60%-69%) | Pass (50%-59%) | Fail (0%-49%) |
| Completeness of answers in terms of highlighting and describing/identifying the major issues raised by the B2B marketing case (20%) | Answers are complete in all respects and are strongly linked with the major B2B marketing issues raised within the case. | Answers are complete in most respects; reflects most requirements and most of B2B marketing issues raised within the answers | At least half of the answers are complete and reflects moderate requirements and the major B2B marketing issues raised within the case | Answers are Incomplete in many
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