MIS500 – Foundations of Information Systems (Assessment 1) Research Report Sneaker Brand or Sneaker Retailer: Student Name: Student ID: Learning Facilitator/Lecturer: 2021 (Trimester 1B) Academic Integrity I declare that except where I have referenced, the work I am submitting for this assessment task is my own work. I have read and am aware of Torrens … Continue reading “Foundations of Information Systems | My Assignment Tutor”
MIS500 – Foundations of Information Systems (Assessment 1) Research Report Sneaker Brand or Sneaker Retailer: Student Name: Student ID: Learning Facilitator/Lecturer: 2021 (Trimester 1B) Academic Integrity I declare that except where I have referenced, the work I am submitting for this assessment task is my own work. I have read and am aware of Torrens University Australia Academic Integrity Policy and Procedure viewable online at http://www.torrens.edu.au/policies-and-forms I am aware that I need to keep a copy of all submitted material and their drafts, and I will do so accordingly. Executive Summary (not included in word count) Start writing this executive summary after you have completed your report and recommendations – not before. Half a page maximum. Table of Contents Table of Illustrations 1. Introduction (maximum 250 words) You should be able to link this introduction to your recommendations so that your report flows as one document from start to finish. Describe the history of the sneaker brand or retailer (Nike, Rebel Sport, Foot Locker, Culture Kings, Puma, Hype, GOAT, Adidas or any local or international brand) that is available online. Discuss why this brand or store is your choice. (250 words at max) 2. Audit and Analysis Begin your discussion in a numbered heading format with an analysis of social media platforms identified on your chosen company’s website. Visit the brand or retailer’s website and audit the social media platforms. You should be investigating the traditional online advertising medium and the social media platforms (Facebook, WeChat, Instagram, Pinterest, Snapchat, QQ, Tumblr, Qzone, LinkedIn, Youtube, TikTok, Twitter etc.) that is present on the website. As a future IS professional what is your personal opinion of the social media that is currently present. Is the website engaging 2.1 2.2 3. Does the company or retailer actively engage with their customers? Who is the celebrity or influencer that has been engaged to support this company or retailer? How famous is the celebrity or influencer? How influential is the celebrity or influencer in this market both locally and globally? What demographic does the celebrity appeal to? Is the celebrity or influencer influential enough for you and customers of your age to be influenced? (500 words at max) 3.1 3.2 4. Using Porter’s value chain model, present your identified major activities and sub activities. Make recommendations to the Sneaker Company or Sneaker Retailer on how they can enhance or maximise the value offered to ‘customers’. 4.1 4.2 5. Conclusion (250 words maximum) The conclusion section is where you need to wrap up your discussion in a clear and concise (simple) manner. Provide a summary of the main findings and evidence for your reader/examiner in 1 to 2 paragraphs (250 words maximum). The assessment brief provides more detail of the requirements for the conclusion. Discuss the actions that the Sneaker Company or retailer should engage in so as to increase sales and engage more actively with its customer base. What other types of social media would you introduce to the company or retailer? (250 words at max) 6. Recommendations (250 words maximum) How can your chosen company enhance or maximise the value offered to their customers via Social Media? Make recommendations to the Sneaker Company or Sneaker Retailer on how they can enhance or maximise the value offered to ‘customers’ via the Social Media. (250 words at max) References Starts on a new page separate from your report Must be in alphabetical order Not included in word count APA 7th Edition Referencing Style – reference list is not numbered Appendix Starts on a new page separate from your report and reference list IMPORTANT NOTES: Save drafts and sources used to prepare this assessment as well as your notes and any sources you used to draw on in preparing it (hint: Michael E. Porter, should be among your references). Please submit ONE WORD DOCUMENT (.doc or .docx) via the MIS500 Assessment 1 Section found in the Main navigation menu of the MIS500 Blackboard Site. This Assessment should be 1000 words (+/-10%) The Cover Page, Academic Integrity Declaration and References are not included in the word count. Save file with the correct naming convention: subject code_ M#_ surname_ first name initial_ assessment title: e.g. MIS500_M2_Jones_S_Research Report Extensions will be considered only in extenuating circumstances where the student has applied before the due date. At that point, students are required to provide the latest draft, in case the extension is not granted. Students are responsible for keeping appropriate back-ups and drafts of their assignments and to submit the correct version. Torrens University Australia policies apply to the preparation and submission of this assignment. Learning Facilitators will provide feedback via the Grade Centre in the LMS portal. Feedback can be viewed in My Grades.
