SOLUTION: strategic growth plan | My Assignment Tutor

Component B: Questions that need addressing in the strategic growth plan:1) Identify key components of the information systems infrastructure that adds value toMarket Dojo’s existing business strategy.2) eCommerce and investment orientations.(a) How could Market Dojo modernise its online platform in keeping with emergingtrends in ecommerce like: touch commerce; location based commerce; online tooffline integration; demand side product signalling; customisation of products andcuration of experience.(b) Examine the case of using crowdfunding to encourage organic growth of MarketDojo’s existing business operation. [Organic growth involves business expansion byincreased output, customer base expansion, or new product development.]3) Infrastructural compatibility and maturity strategy.(a) Justify an effective organisation structure for Market Dojo that will be able toaccommodate shifting from simple cost-based solutions to complex relationship-basedsolutions that is more customer oriented, if it were to scale onto a global/multinationalcompany with headquarters in Bristol.(b) How could Market Dojo develop a knowledge management strategy to fit with its neworganisation structure that you proposed in 3(a) above?For instance, for MD to be successful could require the km strategy to include: (i)link km strategy to business strategy that then brings about strategicalignment; (ii)foster a culture that encourages collaboration and knowledge sharing to fitwith staff and their cultural orientations; (iii)underpin all of the activities of Market Dojo with information systems thatenables sharing knowledge, collaboration and searching for knowledge.