SOLUTION: BUSINESS STUDIES | My Assignment Tutor

ARAB OPEN UNIVERSITY FACULTY OF BUSINESS STUDIES MKT332 Service Marketing (MKT332) Spring 2020/2021 (TMA) Please read these instructions carefully, and contact your tutor if you require any further clarifications. You should submit your completed assignment to your tutor to arrive no later than the cut-off Date: As announced on LMS (cut-off date to be communicated by deanship). Please use standard A4 size paper for submitting the hard copy of your TMA. Your name, personal identifier, course and assignment numbers must appear at the top of each sheet. A soft copy of your TMA must be uploaded to the university Moodle within the indicated cut-off date. The hard and soft copies must be identical. Please leave wide margins and space at the end of each sheet for tutor comments. It is better to use double spacing so that you can easily handwrite corrections to your drafts and tutors have space to include their feedback on the script. Start each question in the assignment on a new page. Any extended text should ideally be word-processed, but, diagrams and accompanying notes may be hand drawn and hand written and on an A4 paper. Completing and sending your assignments When you have completed your TMA, you must fill in the assignment form (PT3), taking care to fill all information correctly including your personal identifier, course code, section & tutor, and assignment numbers. Each TMA and its PT3 form should be uploaded on the AOU branch Moodle within the cut-off date. Late submissions require approval from the branch course coordinator and will be subject to grade deductions. All assignments are treated in strict confidence. If you feel that you are unable to meet the cut-off date of the TMA because of unusual circumstances, please contact your tutor as soon as possible to discuss a possible extension to the cut-off date. Plagiarism The Arab Open University Definitions of cheating and plagiarism According to the Arab Open University By-laws, “The following acts represent cases of cheating and plagiarism: Verbatim copying of printed material and submitting them as part of TMAs without proper academic acknowledgement and documentation.Verbatim copying of material from the Internet, including tables and graphics.Copying other students’ notes or reports.Using paid or unpaid material prepared for the student by individuals or firms.Utilization of, or proceeding to utilize, contraband materials or devices in examinations.” Penalty on plagiarism The following is the standard plagiarism penalty applied across branches as per Article 11 of the university by-laws: Awarding of zero for a TMA wherein more than 20% of the content is plagiarized.Documentation of warning in student record.Failure in the course to dismissal from the University. All University programmes are required to apply penalties that are consistent with the University by laws. Examples of Plagiarism Copying from single or multiple sources; this is where the student uses one or more of the following as the basis for the whole, or a good part, of the assignment: Published or unpublished books, articles or reportsThe InternetThe media (e.g.TV programmes, radio programmes or newspaper articles)An essay from an essay bankA piece of work previously submitted by another studentCopying from a text which is about to be submitted for the same assignment Question: To prepare this TMA, students should evaluate the relative importance of the service marketing mix in a specific service industry from customers’ perspective. Service industries are those industries that render services as their core product. For example, this might include airlines and travel services, healthcare (dental and orthodontic; optometry and ophthalmic; radiology and diagnostic laboratories; midwifery, ante-natal and post-natal care, or any other appropriate service); education (nursery and kindergarten; schools, colleges or universities) commercial or personal banking; courier and package delivery services. Detailed TMA: Theoretical component constituting 80% of the TMA mark. In this part, students should discuss service marketing mix components and relevancy of these components in different contexts, or types of services. Students are expected to go in-depth to discuss how customers’ profiles, different purchase situations, service type can affect the relative importance of service marketing mix. The empirical investigation should be conducted using either quantitative (survey/ questionnaire) or qualitative (interviews) research methodology. The minimum requirement for a survey using a questionnaire is 20 respondents, while 3 to 5 respondents in case of interviews. The investigation should have the following components: Guidance & Structure: Review of theory15 marksSummarise the current state of knowledge about the service marketing mix based on a review of appropriate academic articles (900 words +/-10%). Students should use academic references to support this part.Questionnaire design/interview protocol30 marksBased on your understanding of the topic, identify the questions you will ask in your questionnaire/interview (150 words). An appendix including the questionnaire/ interview questions and contacts should be attached to the written research.Data analysis30 marksAnalyse the data you have gathered using techniques appropriate for quantitative or qualitative data (250 words). Justification of the technique used and outcome of results should be shown in the research. .Conclusions25 marksInterpret the results of your investigation and reach conclusions to present (500 words). In this part the student is expected to provide applicable recommendations to service providers for better positioning.Total100 marks Good Luck