SOLUTION: Marketing Research | My Assignment Tutor

ARAB OPEN UNIVERSITYFaculty of Business StudiesBE300 – Tutor Marked Assessment – Spring 2020-2021BE300 – Marketing ResearchTutor Marked Assessment (TMA)Spring 2020-2021.Read carefully the following instructions, and then answer each question in an essay format.To support your analysis use relevant material from BE300 covered so far and other resourcessuch as AOU e-library articles.INSTRUCTIONS:• Cut-off date: Submit this assignment on or before the cut-off date. The exact last date ofsubmission will be announced on LMS. All late submissions require approval from the branchcourse coordinator and will be subject to grade deductions.• Word count: you should discuss the questions in no more or less than the number of wordsmentioned for each question (plus or minus 10%).• Learning outcomes: The purpose of this assignment is to support students’ understanding andapplication of different concepts learned in BE300.• Referencing: You must acknowledge all your sources of information using full Harvard StyleReferencing (in-text referencing plus a list of references at the end). Use E-library: to getjournal articles on the topic (Emerald, EBSCO…). Use at least 2 articles.• Plagiarism: Remember that you should work the information from references into your ownoriginal thoughts and YOUR OWN WORDS. Plagiarism will lead to a significant loss ofmarks. Extensive plagiarism could mean that you failed your TMA. (Refer to AOU definitionsof cheating and plagiarism at the end of this document)• Essay guidance: Your response to each question should take the form of a full essay format.Avoid using subheadings and bullet points. Use BE300 textbook, slides, case study, and E-Library.Plan what you will write, and have a well-organized outline• Using PT3 form: When you have completed your TMA, you must fill in the assignment form(PT3) posted on your LMS account, taking care to fill in all information correctly.• Turnitin upload: A soft copy of your TMA and PT3 form should be uploaded to Turnitin viathe link posted on your LMS account, within the cut-off date.• This TMA is 20% of the BE300 Grade.Page 2 of 3Question 1: (50 marks – 500 words)A colleague is planning to conduct a survey among a sample of university students on asensitive health topic. He is considering the following methods of data collection:• Face-to-face interviews• A self-completion survey using a smartphone app.A. Recommend the method of data collection that you believe is most appropriate, givingreasons for your choice.B. Discuss the advantages and disadvantages of each of these methods for this survey.Question 2: (50 marks – 500 words)You own a marketing research firm. Your client operates a Taxi service from a commutertown to a busy city centre. The transport alternatives for this commute are limited (there isno Bus service). The client wants to make sure that he is offering the best service possible tohis customers. He wants to understand better their views on the service and their experienceof it. He has come to you for advice.Prepare a proposal for him outlining the strengths and limitations of(a) A cross-sectional study; and(b) A longitudinal or panel study.Note: the student has to link the strengths and limitations with respect to the case given.Examples should be given.End of TMAPage 3 of 3Grades deduction for:TMA Presentation: (up to 5 marks)Up to 5 marks should be deducted for poor presentation or poor organization of the TMA outlineand discussion or TMA presented without PT3.Proper referencing: (up to 5 marks)Referencing should be both in-text referencing, plus a list of references at the end using Harvardstyle. Up to 5 marks should be deducted for poor referencing.Use of E-Library: (up to 5 marks)Minimum use of 2 articles from the AOU e-library is required to support the discussions. Up to 5marks should be deducted for no use or poor use of e-library.Word count: (up to 5 marks)The answers should be within the specified word count. A deviation of 10% is acceptable; ifmore, a deduction of up to 5 marks will be applied.Arab Open University Definitions of cheating and plagiarismPlagiarism means copying from the internet, from unreferenced sources, from other students’TMAs or any other source. Penalties for plagiarism range from failure in the TMA or the course,to expulsion from the university.According to the Arab Open University By-laws, “the following acts represent cases of cheatingand plagiarism:• Verbatim copying of printed material and submitting them as part of TMAs without properacademic acknowledgement and documentation.• Verbatim copying of material from the Internet, including tables and graphics.• Copying other students’ notes or reports.• Using paid or unpaid material prepared for the student by individuals or firms.• Utilization of, or proceeding to utilize, contraband materials or devices in examinations.”Penalty on plagiarism: The following is the standard plagiarism penalty applied across branchesas per Article 11 of the university by-laws was revisited and modified to be more explicit withregard to plagiarism on TMAs. Penalties include the following:1) Awarding of zero for a TMA wherein more than 20% of the content is plagiarized.2) Documentation of warning in the student record.3) Failure in the course to dismissal from the University.4) All University programs are required to apply penalties that are consistent with the Universitybylaws.