Prepare a project Report that must include –
A market evaluation of a country other than the U.K. demonstrating thorough analysis of secondary data (minimum 2000 and maximum 2,500 words, not including the references and appendices)
1. PEST analysis (25%)
2. A market entry plan for a chosen brand (including positioning strategy) based on a ‘realistic’ evaluation of the chosen firm’s characteristics e.g. resource base etc. (25%)
3. The report should also include an explanation of why and how that expansion would benefit your chosen firm. (25%)
4. You must draw on academic theory to justify your analysis and proposal. (25%)
All sources of information should be fully acknowledged and properly referenced. Your attention is drawn to the university regulations on plagiarism (see marking criteria).
The Porters 5 forces, PESTLE and SWOT analysis used for the entry strategy strategy should be on the Appendix and NOT the main paperwork.
In the essay, identify a product and also identify a viable market for the product ( pick a product or brand and a country to sell it) . look at buyer orientation, location and viability of the product you are introducing to the new market identified and also say why the consumers should buy your brand. Look at market development, objective of the product and market, segmentation like age, demography, culture, buying habit, behavioural pattern of buying,
What market entry plan do you have? how profitable would the product be? what other factors can contribute to the success of the product and market?
