DIBD: CW1 guidelines Assignment TaskPrepare a 15-minute presentation on the role of information and data within an Industry or Professional Sector related to your course: Industry Professional sector Fashion retail Accounting Higher education Human Resources Automobile Operations Eg. Operations department at Primark Pharmaceutical Marketing Fast food Industry Organisational examples Grocery retail industry Tesco, … Continue reading “the role of information and data | My Assignment Tutor”
DIBD: CW1 guidelines Assignment TaskPrepare a 15-minute presentation on the role of information and data within an Industry or Professional Sector related to your course: Industry Professional sector Fashion retail Accounting Higher education Human Resources Automobile Operations Eg. Operations department at Primark Pharmaceutical Marketing Fast food Industry Organisational examples Grocery retail industry Tesco, Sainsbury’s, Asda, Morrison’s Airline industry EasyJet, British Airways, Virgin Atlantic Banking industry Barclays, HSBC, Natwest Technology Google, Facebook, Apple, Microsoft This should cover the following tasks: Type of data used in the industry Is it Big data Is it 1st, 2nd, or 3rd party data How data is captured How data is stored (DBMS) Information systems Till system (TPS system) Inventory control database Employee records database Warehousing system Management Information System CCTV cameras Cloud-based server Facilities management system Loyalty cards Customer information database Customer Relationship Management systems the impact of technological development on the role and use of data in the business decision making process within your chosen sector Technological developments in retail sector Role and use of data How it helps business decision making Self-service checkouts The decision to implement self-service checkout is related to the number of cashiers available for a shift Asda has decided to fire 1000s of cashiers because there is less work for cashiers Online retailing/home delivery Contactless/Apple/Mobile pay Experiential shopping Predictive analytics What kind of data and information used in retail sector Strategic importance Application using Ansoff’s matrix/BCG matrix/trend analysis The daily sales data The marketing manager can decide on the sales promotions. In the long term, the business can reduce the advertisement budget and focus more on sales promotion Market penetration strategy Less sales of certain products, can be considered as ‘dogs’ under BCG matrix The customer demographic data It will help to make strategic decisions such as having more ethnic minority foods Opening a budget store targeting the local customers. Eg. Jack’s budget store opened by Tesco’s to compete with Lidl/Aldi Market development Inventory data The supplier details The daily store performance data It will help to make decision to keep the store or close it Data capture plan for a company in airline sector 1. Set Guidelines, E.g. Acronym – IATA, BA, VA, ABTA, languages used 2. Ensure Compliance and Continuity, E.g. Compliance to Data Protection Act 2018, the guidelines provided by the Market Research Society 3. Use Available Tools, E.g. Customer relationship management system, Database management system 4. Track Customer Transactions, E.g. Frequent flyer miles, loyalty card schemes 5. Encourage New Customer Registrations, E.g. encourage visitors to your site to register, offer some small reward that you can then tie to customers’ account – informed consent Have a clear Internet Cookie policy
