Critically evaluate the role opinion leaders have in relation to a marketing communications campaign. Show the importance of Word Of Mouth (WOM) extended by e-WOM,
The post Wom, EWOM/influencer marketing first appeared on COMPLIANT PAPERS.
Critically evaluate the role opinion leaders have in relation to a marketing
communications campaign. Show the importance of Word Of Mouth (WOM)
extended by e-WOM, in supporting this role. Illustrate your answer with examples.
The post Wom, EWOM/influencer marketing first appeared on COMPLIANT PAPERS.
