Assessment 3   Case Study Report – Current Innovative Trends in the Tourism and Hospitality Industry

Impact Report Type:                                 Outcomes assessed 1, 2, 3 & 4

Due Date:                                                     Week 12 (Due 13^th Juneby 23:55 PM)

Weight:                                                         40%

Length:                                                         Report should be 2,000 – 2,500 words

Submission:                                                Report – Turnitin

Assignment description:

When Covid-19 struck, it devastated economies around the world and brought the Tourism and Hospitality Industry to its knees. The UNWTO estimates that the international tourism industry will see a 60-80% decline.  Nearly overnight, international travel restrictions meant that there were no international tourist arrivals to Australia.  Except for essential services, all businesses had to shut.  The people-driven Tourism and Hospitality sector was the hardest hit and since March 2020, many of these businesses closed their doors forever.  Those that survived had to reinvent their business models to cope with the new conditions in order to compete and survive.  Many think that applying new health protocols, market diversification, creating clean labels, promotion campaigns, and information apps, etc will build-up traveller confidence. Governments and organizations have to devise comprehensive recovery plans, rebuild destinations, and encourage innovation and investment to re-energize the entire tourism eco-system.

For this assessment task, you are to select one of the case studies and provide an analysis of the case. 

Case Study 1: The future of travel in 2021 and beyond – from resilience to recovery

Copy and paste this link for the article.  https://group.accor.com/en/Actualites/2021/01/travel-report

 

Case Study 2: Why food and beverage offers hope for an economic recovery that’s Made In Australia

Copy and paste this link for the article.

https://foodmag.com.au/why-food-and-beverage-offers-hope-for-an-economic-recovery-thats-made-in-australia/

Case Study 3: The Future of the Cruise Ship Industry, Amongst Others

Copy and paste this link for the article.

The future of the cruise ship industry, amongst others

You may make use of any of the strategic management tools that had been covered during this semester.  For example:

• Refer to the ‘Writing a Case Study Report’ and address as many of the points stated in the article.  To be successful in analysing the topics related to the topic, you need to demonstrate academic curiosity and critical analytical skills by reading and making references to at least 5 articles.
• You may apply any of the strategic management tools (SWOT, PASTEL, Porter’s 5 Forces, etc) that were covered in this semester.
• Where applicable, explore and explain the role of Digital Transformation and other Technology in the plans for the future.
• Where applicable, make references to company’s application of the Business Canvas by addressing the 9 components.
• Where applicable, make references to elements of the Company’s Business Plan.

Outline of the assessment task – Approach and Requirement:

Warning and advice:

There are many sources of information available on the internet.  You need to avoid plagiarising other people’s materials – do not exceed the cut-off limit of a 20% similar score.  If you do not understand the requirements of the assessment task, please ask the lecturer for clarification.  If you need help with paraphrasing, please seek help at student services.  If you have issues with time management, the best approach is to have a note book and list down the due dates of all Assessment task and start working on the tasks from the first day be adding snippets of content into the outline of your report.

The approach to this task is as follows:

Overview: Refer to the ‘Writing a Case Study Report’ that was uploaded in LMS.  Research and identify a company that is in the Australian Tourism and Hospitality Industry as the basis of your Case Study analysis.  The company can be from any one of these sectors: Restaurant, Accommodation, Airlines, Cruise, Tourist Destination. 

1. 1. (estimate 2 – 4 hours)

(estimate 3 – 4 hours)

(estimate 3 – 4 hours)

• • (estimate 1 – 2 hours)

Criteria used to grade the report:

1. (8 marks)

• (14 marks)

• (10 marks)

Submission Instructions

You must submit the report via Turnitin by Week 12 (Due 13^th June Sunday by 23:55 PM).

Feedback and marks will be provided via LMS within two weeks of the due date.

Estimated Student Workload: 8-14 hours