Imagine you are an intern of a digital marketing consulting firm. You have been assigned to a small team together with other interns to support a senior consultant. Your job is to provide a digital channel analysis report to the senior consultant in preparation for the presentation of a digital marketing plan to the prospective client. You need to analyse digital channels such as the client’s website and app, various social media, and the digital channels of one key competitor. The report should include information that details the current strengths and weaknesses of the client’s website design and channel utilisation (e.g. adequate and appropriate use of social media) as well as the effectiveness of any existing online value proposition that differentiates the company from its competitor. The report should also shed light on opportunities and implications for a digital marketing plan.
I chose to do digital Market Research on klarna e-shopping website. So, Klarna shopping website is my research object.
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