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• Develop, through independent research, an advanced and integrated understanding of the key concepts of
innovation, business models, and new ventures in commercial, digital, service, and social contexts
. Critically analyse cases of disruptive innovation by applying lean entrepreneurship principles
• Critically discuss and reflect on the technical, financial, and organisational constraints for innovative new
ventures.
Graduate Attributes
• Knowledge
• Cognitive, technical and creative skills
Research
• Ethical and Professional Responsibility
2 Idea Generation and Business Model Development
Assessment Type
Practical Assessment
Task Description
This is an individual assessment. The objective of this assessment is to learn how to develop your own
business idea, complemented by research and observational insights that detail why it is compelling.
You are required to submit a report of your idea including business model canvas (BM), the
interrelationships among the BM components that are essential to its success, critical risks and
assumptions, and overall feasibility
Length: 1,500 words
Format: Business Report.
Business Model Canvas Format: Osterwalder & Pigneur (2010).
To achieve a result that meets your study objectives, please ensure the report meets the assessment
criterion.
Assessment Due Date
Week 8 Friday (7 May 2021) 11:45 pm AEST
A late penalty @ 5% per day will be applied
Return Date to Students
Week 10 Friday (21 May 2021) 12:00 am AEST
The results will be released in Moodle
Weighting
30%
Assessment Criteria
market problem that needs solving and or the reason the
innovation is required (15%).Generation of useful idea and customer/client benefits of generated idea to (10%).Brief discussion of the proposed business model for the idea (10%).Brief discussion of the key interrelationships in the BM that will support the success of the idea
(15%).Critical success factors to be managed during the execution of the idea (15%).Identification of critical risks and assumptions (10%).Evaluation of the overall feasibility of the idea (15%).Quality of written submission, minimum of 6 peer reviewed journals, and APA referencing format
10%).
Referencing Style
• American Psychological Association 7th Edition (APA 7th edition)
Submission
Online
Learning Outcomes Assessed
• Develop, through independent research, an advanced and integrated understanding of the key concepts of
innovation, business models, and new ventures in commercial, digital, service, and social contexts
• Critically analyse cases of disruptive innovation by applying lean entrepreneurship principles
• Generate, evaluate and communicate creative ideas for new ventures to a variety of audier
• Research and apply established theories related to ideation processes, business model de
forecasting
Graduate Attributes
• Knowledge
Communication
Cognitive, technical and creative skills
