Discussion Assignment Instructions

THE GREAT REBATE RUNAROUND

For each thread, students must support their assertions with at least 2 peer-reviewed journal articles in current APA format. The thread must include a reference list, and each question/answer must be delineated under an APA heading. Each reply must demonstrate a substantive discussion.

Assignment will be checked for originality via the Turnitin plagiarism tool.

INTRODUCTION

QUESTIONS

1- This article describes one reason manufacturers might want to offer rebates rather than decrease wholesale price. Explain why this can be viewed as an example of customized pricing.

2- Even if all rebates were redeemed, why might manufacturers still want to offer rebates rather than decrease wholesale prices?

3- Why do you suppose that Best Buy, rather than one of Best Buy’s big suppliers such as Sony or Panasonic, is considering eliminating rebates?

CONCLUSION