Marketing PlanCompany: Tim HortonsProduct: MilkshakeCourse: HOSP204Marketing Mix

• Explain how you would incorporate each of the following when creating your strategic marketing plan. Remember to explain why/how/when/where each factor would be used.
  • Four controllable factors (Product, Price, Place & Promotion)
  • The uncontrollable factors (PESTLE)

Activating your Partnership

• From a Hospitality/Travel Organization Perspective (Industry Organizations, The Destination Mix, and/or Visitor-Resident Interaction), are there any partnerships you could build to support your product’s marketing success further? Who would they be, how would they partner, and why would be they be an ideal fit with your product/company and why?