1. Watch the following Frontline episode that explores the different methods marketers and advertisers employ to discover what we want and how to sell it to us in the consumer and political realms (http://www.pbs.org/wgbh/pages/frontline/shows/persuaders/).

After reading the chapter, discuss at length what strategies you see present in the video and how effective those strategies are at persuading consumers to change their behavior?

Knowing the intricacies of persuasion, are there any strategies marketers and advertisers are currently using that may be less effective and should be changed? Next time you are in the community, document the strategies you see present and discuss those.

If you still decided to grab that bag of chips with the reflective surface inside the packaging while checking out at the grocery store, was your choice mindless or mindful?

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