Apple

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Does your selected business have differentiated products or services (or cost-leadership)? If differentiation, what is the basis for this differentiation from the competition? If cost-leadership, identify which cost drivers it uses effectively to hold this position. (see chapter 5)

Each business strategy is context-dependent. What do you see as positives and negatives with the selected business strategy of your firm in its competitive situation? Position your firm on the Grand Strategy Matrix (p. 185 in the textbook). Explain your rationale for where you placed your company.

Describe what corporate level strategies your company has used. Corporate level strategies include forward and backward vertical integration, horizontal integration, related and unrelated diversification.

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