| BUSM1222: International Business |
For this assignment, you need to choose one multinational enterprise (MNE) from the 2021 Global 500 list operating in one of the following industries*.
- Motor Vehicles and Parts
- Electronics, Electrical Equipment
- Energy
- Pharmaceuticals
*The 2021 Global 500 list is available from https://fortune.com/global500/. You must use the industry filter (not sectors) available at
https://fortune.com/global500/2021/search/to shortlist and choose your MNE.
N.B. You are encouraged to conduct a preliminary data search about the potential MNE to ensure that you can obtain relevant and recent information enabling you to conduct well-supported analysis
Based on the choice of your MNE, answer the following questions. Please note that you need to demonstrate understanding of the theories covered in the course and you meet the necessary academic requirements in terms of conducting effective research, application of theories and concepts, problem-solving skills, and academic writing.
Part A: Introduction and your chosen MNE
Q 1. Write the introduction to the whole paper (i.e. answers to questions 1-6). You should include the purpose, main findings, and the scope and the structure of your paper in the introduction. (You should write your introduction after you know the key findings and the structure of your paper. It is strongly recommended that you write the introduction when you have completed the main body).
Q 2. Provide a brief profile of your MNE. Information such as its country of origin, company history, its main products/services, countries of operation, etc., should be included.
Part B: Host country analysis MNE’s strategy
For this part, you need to select one foreign market (the host country) your chosen MNE is operating in. You may not choose the countries you selected for the Country Analysis Assessment (Assessment Task 2) of this course.
Q 3. Analyze the current political situation of your selected host country. What opportunities and challenges does the current political situation create for your chosen MNE’s operation in the country?
Q 4. Based on your understanding of the course topics, Strategy and Structure of MNEs and Entering Foreign Markets, analyze strategy and entry mode choices your MNE adopted as it entered and operates in the host country. Evaluate the benefits and pitfalls of the company’s decisions. If you were given the responsibility of managing your chosen MNE’s operations in your selected host country, what additional or alternative actions would you undertake?
Provide justifications for your answer.
