You are to write a Personal Branding Statement, a short but comprehensive statement that addresses the following branding points about YOU as a brand:
The field or industry in which you are branding yourself
Your target audience – who are they?
Your brand equity, passion, or essence – the personality traits and passions that will resonate with your audience Insights about the target audience’s needs, and gaps the audience may be trying to fill
Your brand advantage – the single most important skill your target audience should know about you
Evidence to support your brand position – evidence of your skills
Your differentiator – what is it about me that makes me different in my industry?
Most relevant and compelling brand attributes.
APA
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