Racial Discrimination. Give a brief description of what is racial discrimination. Give a brief summary of the movie ‘Green Book’ and select a direct scene from the movie where racial discrimination occurred and was highlighted. Analyze and give your perspective on the scene. Who were the characters involved, ethical issues, the specific ethical scenario in the movie. State whether the situation was right or wrong based on an ethical theory. Victoria’s Secret is planning to open a production and sales outlet in Jamaica. Using the concept of the Buyer’s Black Box, identify and explain the different factors that influence a customer’s buying decision for clothes. Why is knowledge of this important to marketers? Identification and use of appropriate examples are important for both elements of the Buyers Black Box.
