BUSM4448 Business Research Design- complex and ambiguous business problems

Overview

 

The purpose of this assessment is for you to submit a research plan that is clear, concise, consistent and convincing. You will continue with the problem statement/objectives specified in Assessment Task 2 and the company/industry that you have chosen. By doing this assessment, you will be able to not only apply what you learn in BRD course but also develop necessary written communication skills to communicate your plan. 

 

Assessment criteria

 

This assessment will measure your ability to:

• Present a clear, consistent, cohesive, well-justified and relevant research plan
• Present relevant literature review that includes topics that are most relevant to the research question and concludes with a list of factors which are most important to arriving at a deep understanding of the research problem 
• Evaluate and justify research methodology that is relevant to the research objectives
• Present estimated research costs relevant to the research objectives
• Present insightful, clear, concise and genuine reflection showing how your view has/has not changed compared to when the first essay on BRD was submitted
• Model clear, logical academic writing and referencing skills 

Course learning outcomes 

This assessment is relevant to the following course learning outcomes: 

1. Critically evaluate the broad range of research designs applicable to the exploration of complex and ambiguous business problems

2. Critically evaluate and synthesise options for innovative business research design

3. Effectively communicate advanced and integrated research designs to professional target audiences