Question 1(11 marks) Social media networking sites like Facebook, Instagram, LinkedIn, Twitter and others are internet services that let you interact with others and share and create content through online communities. Social media present great marketing opportunities for businesses of all sizes to promote the brand through quick transfer of information about goods and services to potential customers and can help t0 obtain customer reviews about the services. These do not only help to attract new customers but also build stronger relationships with existing customers. Select any manufacturer of your choice and describe how they can use the Internet Social Networking site for qualitative research in order to attact consumers? Use two of the social networking sites to illustrate your answer. Answer this question in 400 words (support your answer with one academic reference and non-academic or industry reference). ANSWER: ** Answer box will enlarge as you type Question 2(7 marks) Surveys are useful in describing the characteristics of a large population. No other research method can provide this broad capability, which ensures a more accurate sample to gather targeted information in which to draw conclusions and make important marketing decisions. Describe the different forms of interviews and provide examples where each type is a preferred option. Answer this question in 300 words (support your answer with one academic reference and non-academic or industry reference). ANSWER: Question 3(7 marks) Test marketing is a strategy used by companies to asssessthe customer views about their new product or a marketing campaign before a new product is launched in the market on a large scale. It is used across the business world to find out what consumers want and need in their everyday lives.Describe the steps that a shoe manufacturing company can follow in test marketing their product. Answer this question in 300 words (support your answer with one academic reference and non-academic or industry reference). ANSWER: Question 4(11 marks) There are no hard-and-fast rules in determining how to develop a questionnaire. Fortunately, research experience has yilded some guidelines that help prevent the most common mistakes. The language should be simple to allow for variations in educational level. There are six critical and common mistakes researchers make when determining wording of each questions. Describe each of them and provide an example question to each of the common mistake. Answer this question in 500 words (support your answer with one academic reference and non-academic or industry reference). ANSWER: Question 5(7 marks) When the data has been gathered, typically they have to be cleaned up to prepare then for analysis. Data cleaning and editing process is about the last chance that the researcher has before analysis the data. Describe the purpose of editing. Provide some examples of questions that might need editing. Answer this question in 300 words (support your answer with one academic reference and non-academic or industry reference). ANSWER: Question 6(7 marks) Choosing an appropriet statistical technique is very important in data management. Describe with examples the following, a) The distinctions between ‘Paramentric’ and ‘Nonparamentic’ statistics. b) The three measurement scales Answer this question in 300 words (support your answer with one academic reference and non-academic or industry reference).
