Task
Choose one of the following companies:
|
Leisure/ gaming companies |
Health foods and supplements |
|
Character Group PLC |
Holland and Barrett |
|
Gear4music PLC |
Planet Organic |
|
Team17 Group PLC |
Whole Foods UK |
Use a portfolio approach (visuals and written commentary) to critically evaluate how the company:
1. Has used at least four of the seven marketing mix elements in their UK operations, to reinforce its positioning within the last three years.
2. Reflects strategic decisions and relevant taught theories in its marketing efforts.
3. Does/ can evaluate the effectiveness of its marketing efforts.
4. The content of your portfolio must display academic skill and integrity, appropriate to level five studies.
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