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ACCG3055 Information Systems for Management: Social Media

Question:

Social media is old enough now for us to debate the true positives and negative effects ad nauseam, but if we focus on just the last 18 months, how has social media helped and/or hindered businesses?   
Introduction- Some argue social media is good some say it’s bad, but the Reality is Business that have embraced and mastered social media has achieved success in the past 18 months and before that.
 
Body Paragraph
-Topic 1  Talk about brands that have achieved their success and built upon their success using social media
-Topic 2  Talk about Influencer Marketing and how that is achieving revenues for business
-Topic 3 Benefits of Social Media in terms of recruitment
-Topic 4 How Social media has helped reach the market well beyond a business target market
-Topic 5 Talk about different social medias such as Facebook, Instagram, LinkedIn, Tik-Tok, YouTube Pinterest and which ones has more value for different industries
Talk about the importance of social media and the downfalls of business that have not adopted or mastered it
Your job now is to submit the one – page summary onto ilearn before Wed 3rd Nov by 8pm (Yes, we gave you an extra
30mins after the lecture time)
NB. This is one page summary is not assessed so if you miss the window, there is no special consideration. You now will
need to focus on writing your final essay which is due on Mon 8th Nov @ 11.59pm)
The actual final essay is due on Monday 8th November at 11.59pm via the turnitin link on ilearn.)
Instructions:
1) Word Length of the final essay paper: Approximately 2400 words (+/- 10% excluding reference list)
2) Ensure to use a font and size that makes it easy to read (For example: Verdana 12-point font)
3) The format is a traditional Essay: Intro / Body / Conclusion / Reference List
4) Ensure you use Harvard Style refencing and citations.
5) The essay should have somewhere between 10 – 18 references (NB. This is a guide and does constitute what grade you get for referencing)
6) We have an FAQ that may help you also on ilearn.
NB. The final essay and the summary of information should correlate in some way, failure to do so will either result in a very low mark or a failure. (Rubric for the essay is on Turnitin)
Below is the final Question
2) Social media is old enough now for us to debate the true positives and negative effects ad nauseam, but if we focus on just the last 18 months, how has social media helped and / or hindered businesses?
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