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Prepare a PSA for the digital media:Some ‘classic’ PSA topics might include:Wear your seat beltCheck the batteries in your smoke detectorDon’t let friends drink/driveDon’t text/driveGet your child immunizedGet your flu shotVolunteers wantedRemember the PSA is a tool of non-profits but for-profit organizations can use them to share messages in the public interest. As I’ve mentioned before, if Ford Motor did a ‘wear seat belt’ campaign, it would be public service and could be shared via PSA.

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