Case – Electronic Arts Inc. [20 marks]
Electronic Arts Inc. is a global leader in digital interactive entertainment. EA develops and delivers games, content and online services for Internet-connected consoles, mobile devices and personal computers. In fiscal year 2021, EA posted GAAP net revenue of $5.6 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality brands such as EA SPORTS
FIFA, Battlefield, Apex Legends, The Sims, Madden NFL, Need for Speed, Titanfall and F1. (Electronic Arts Inc., 2021).
The US has a long history of making world-class video games. With the global game’s audience estimated between 2.2 and 2.6 billion people and the global software market expected to grow from $137.9 billion in 2018 to an estimated $180.1 billion by the end of 2021, the opportunities for the US games industry have never been more significant (UKIE, 2020). With several incumbents and new entrants vying for a share in this growing market, for any firm to be successful in this industry, they should have a good understanding of the future and applying future-oriented insights to their organisation’s strategic activities and decision-making.
Reviewing the relevant industry reports and academic literature, you are required to generate future oriented insights into the industry that Electronic Arts could use in their strategic decision-making process. You must present your findings in the form of an academic poster.
Your poster should include
1. Identification of trends within the online games industry that you consider to be key drivers for change for Electronic Arts Inc and why?
2. Other megatrends that might be important for the Electronic Arts Inc?
3. Construct (5 or 10 years) scenarios for the Electronic Arts Inc.
4. Using the identification of megatrends and scenarios, consider the potential impact of future environmental forces on Electronic Arts’ business in terms of both threats and opportunities.
Use words and images to present the message. You may use complete sentences, bullet points or diagrams but be prepared to give/ discuss your analysis with your audience. Your poster should also include your key references/sources.
APA
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The post Electronic Arts Inc. is a global leader in digital interactive entertainment. EA develops and delivers games, content and online services for Internet-connected consoles, mobile devices and personal computers. In fiscal year 2021, EA posted GAAP net revenue of $5.6 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality brands such as EA SPORTS™ FIFA, Battlefield™, Apex Legends™, The Sims™, Madden NFL, Need for Speed™, Titanfall™ and F1™. (Electronic Arts Inc., 2021). appeared first on Apax Researchers.
