Facing men’s cosmetics booming, how should The body shop open Chinese market with Gen Z?
You are a marketing executive working for the Body Shop cosmetics brand. The brand wishes to grow its Chinese market through the development of a
new facial skin care brand for Gen Z male consumers
Part 1. Case Study (1000words)- You are to write a case study summarising the current status of Body Shop and technology used cosmetics sector marketing.
Part 2. Report(3000words) – You are to write a report recommending relevant marketing strategy for a skin care brand for Gen Z males in the Chinese market.
A key focus of both will be discussion on how marketing activity and the market is influenced by current technology.
APA
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