Facing men’s cosmetics booming, how should The body shop open Chinese market with Gen Z?
Facing men’s cosmetics booming, how should The body shop open Chinese market with Gen Z?
You are a marketing executive working for the Body Shop cosmetics brand. The brand wishes to grow its Chinese market through the development of a
new facial skin care brand for Gen Z male consumers
Part 1. Case Study (1000words)- You are to write a case study summarising the current status of Body Shop and technology used cosmetics sector marketing.
Part 2. Report(3000words) – You are to write a report recommending relevant marketing strategy for a skin care brand for Gen Z males in the Chinese market.
A key focus of both will be discussion on how marketing activity and the market is influenced by current technology.
APA
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