You should submit a maximum of 1000 words per question
- Social Media enables marketers to build online branded communities
to develop relationships with their customers. What benefits do online
communities bring to firms? Do they work for all types of firms?
- Monzo Bank would like to increase their presence on search engines.
They are contemplating investing in Paid Search Marketing but they
are unsure how this would meet their objective. Discuss what Paid
Search Marketing is and evaluate if it would meet the needs of Monzo
Bank.
- Integrated Marketing Communications is a fad. In your discussion,
indicate the extent to which you agree/disagree with this statement.
Illustrate your answer with examples.
- Email marketing allows marketers to build relationships and acquire
customers. Discuss how marketers can build customer relationships and
acquire new customers through email marketing.
- ‘Content is king’ Explain what content is, why it is important for
marketers and discuss the process of content strategy development.
- Technology has changed the dynamic of communications moving away
from traditional push communications. To what extent do you
agree/disagree with the opening statement?
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