Original Instruction: Review and analyze the scholarly research related to your school-approved dissertation topic to identify gaps in the literature. Justify how a specific research question based on your school-approved dissertation topic would address these gaps and potential ethical research concerns related to the topic and study population. Synthesize your findings and determine the implications of such a study for scholar-practitioners.
Needed Improvements
The literature review does not discuss CI or studies of corporate culture in digital media firms. Profitability is not comprehensively addressed in terms of variables that might affect profitability in digital media firms. Suggest focus on applying findings to your study.
The paper did not address the question posed in the examination,” how a specific research question based on your school-approved dissertation topic would address these gaps.” A research question seems to be posed at the end of the section”how digital media firms in the United States utilize CI to achieve profitability.It is not clear from the literature the gap in understanding profitability and use of CI.”While these studies contribute to our understanding of CI’s use in organizational strategy, none of them clarified whether managers regard CI as a way of reaching profitability targets.” However, an evaluation of the studies is not evident, The literature seems to suggest a relationship. “This research gap will be filled by interviewing managers at a digital advertising agency in the United States to explain how they utilize CI to increase business profitability through product innovation.” How does this address the gap? A suggestion is to show the limitations of groups of studies under subheadings.
a primary research question is not clearly posed nor is the question of how the literature leads to a proposed research question clearly demonstrated. Thus, there is a fault in the pathway from the literature to the proposed case study question. More emphasis might be placed on the profitability literature showing the variables that have been studied. A stronger case could be made for introducing CI as a potential variable. This would also improve the content focus.
Ethical Consideration
This proposed research does not involve “biomedical” or “behavioral” aspects as described in the Belmont Report (HHS, 1979). The topic is continuous improvement (Gutierrez-Gutierrez & Antony, 2020), an innovative strategic process of improving the firm’s products and processes. As described in the Belmont Report, a key area for ethical consideration is informed consent. Informed consent requires that research participants be given full disclosure of the nature, process, and outcome of the research. Also, participants must be allowed to choose what “shall or shall not happen to them.” Conflict of interest is another area of ethical consideration for the proposed study. Conflict of interest (Capella, 2021) is any research situation that influences the researcher or participants’ judgments. To avoid conflict of interest in the research, the researcher will not offer or accept any financial reward to or from participants. There are no potential risks to participants in the proposed study. The population and potential participants are managers whose responsibility is to ensure high ad quality and positive ad experience for users on their platforms (Belleflamme & Peitz, 2019). All documents used in interviewing the participants will be anonymized. The name of the firm or interviewed managers will not be mentioned in the study.
Because the prospective participants for the proposed study are adults, business decision-makers, and business leaders, there is no concern about their cognitive awareness of the study’s nature. Participants will be made aware that their names and their firms’ names will not be published in the research study. The decision will protect data related to goodwill, sensitivity, intellectual property, or financial from being exposed to the public. For data collection purposes, we will send participants blind copied emails and be allowed to provide open-ended questions anonymously. Further anonymization of the data will be implemented after all entries from participants have been received. For safe storage, all responses will be stored in encrypted drives in the cloud. Access to the data will be locked only to the researcher.
The National Institute of Mental Health (2021) described “greater than minimal risk” as the probability and magnitude of harm or inconvenience to the participants. Examples of studies that fall under this research include imaging studies, drug administration, or drug testing studies. The proposed research does not fall under this category. As such, there is no greater than minimal risk to participants in the proposed study.
The post Original Instruction: Review and analyze the scholarly research related to your school-approved appeared first on PapersSpot.