BehSc 408 – Advocacy, Policy and Politics

Organizational SWOT Analysis

Description:

The main purpose of a SWOT is to identify strengths, reduce weaknesses, and analyze opportunities and threats you may encounter. There are many benefits and advantages of using SWOT analysis for organizational development; such as focusing on your strengths, minimizing your weaknesses, and taking the greatest possible advantage of opportunities available.

If you were planning on advocating for a cause or for a demographic of people, which organization would you approach and why?

For this SWOT analysis, you will need to research an organization to outline strengths, weakness, opportunities and threats. Why would advocating to this particular organization be beneficial? Why may it not be beneficial?

Learning Outcomes:

Upon completion of the Organizational SWOT Analysis activity (answering probing questions, readings on the value of the SWOT analysis, completing of the organizational SWOT), students will be able to:

Comprehend the aspects of the four components of the SWOT analysis as it applies to the chosen organization. Provides an opportunity to reflect on what the student is advocating for.

Develop action plan based on their learnings to implement within their advocacy goals.

Sample Template:

Internal

Strengths

Weaknesses

External

Opportunities

Threats

Reflection Questions:

Below are a few questions you can ask yourself to guide you through the analysis.

Strengths

1. How is their reputation?

2. What does this organization do well?

3. How many members do they have?

4. Is this organization profitable?

5. What advantages does this organization offer?

6. How does the organization’s reputation, history or experience strengthen their ability to advocate in this situation?

Weaknesses

1. What are the general disadvantages to undertaking a particular advocacy strategy?

2. Is there credible evidence to support an advocacy strategy?

3. What resource and capacity gaps for advocacy are there?

4. Is there sufficient leadership to support the desired advocacy message?

5. Are relationships with advocacy partners strong?

6. What are the general disadvantages in your advocacy strategy?

Opportunities

1. What opportunities does the organization (and potentially partners) face in carrying out a particular advocacy strategy?

2. How can the organization’s work benefit from an advocacy strategy?

3. What opportunities are available for disseminating advocacy messages and building advocacy alliances? (example: international conferences or meetings)

4. What are the advantages of the organization engaging in a particular advocacy exercise?

5. What programmes and activities would benefit from such advocacy?

6. Which relationships with partners would be strengthened by a particular advocacy strategy?

7. What are interesting trends you could respond to?

Threats

1. Which relationships are at risk once an advocacy strategy is undertaken?

2. Which programmes or activities could potentially be jeopardized by poor advocacy strategy implementation?

3. What are any opponents doing?

4. What is the financial situation and how could technology pose a threat?

Video:

Grading Rubric:

Excellent

Good

Fair

Poor

Strengths

Weaknesses

Opportunities

Threats

Clearly identifies the internal strengths and weaknesses, and the external opportunities and threats. The analysis is thorough, with clear reasoning provided with each individual point. Student included points beyond what was suggested.

Identifies the internal strengths and weaknesses, and the external opportunities and threats. The analysis is thorough, with reasoning provided with each individual point. No major points are missing.

Identifies some of the internal strengths and weaknesses, and external opportunities and threats. The analysis is vague, with minimal reasoning provided with each individual point. Points are missing.

Identifies minimal strengths and weaknesses, and external opportunities and threats. The analysis is unclear, with minimal reasoning provided with each individual point. Many points are missing.

Reflection Paragraph (4 marks) – Reflect on what you learned through this SWOT analysis.

Was this exercise beneficial, why or why not? How did this exercise help you self-reflect on your advocacy goals? What did you learn about this organization? How might this analysis help you as you move forward into the Dental Hygiene profession? Please feel free to share more!

Total = 20 marks

Weighting = 10%

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