This module you’re putting together a social media case study. Here are some pointers to get you started:

Discuss a brand or content creator you resonate with. It doesn’t necessarily have to be closely linked to your topic but it should be someone/a brand that makes you feel something. As we’ve looked at branded content and they typically strategize across channels, you might find it easier to go that direction.

Remember you’re including 10 points in your assignment. 5 that make their channels a success, 5 that you’d improve. If you want to include screenshots to better make your point, please do!

Don’t just look at one channel. Also feel free to move past the big three (FB, Twitter, Insta). See if they have TikTok, Pinterest, YouTube, etc., and what you’d do there.

View these channels as a content creator, rather than a follower. By this point you have a good understanding of what makes an engaging piece of content. What would you do differently here?

Think about both the visual and written elements of the posts, as well as how regularly they’re posting. Perhaps a still image would work better as a video. Perhaps their captions are a perfect length for the channel. Perhaps they’re posting too much on one channel.

Also think about the way the pages are branded. Perhaps the header image has been left empty or is outdated. Perhaps they’ve uploaded something that works particularly well. If that’s the case, explain why you feel that’s the case.

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