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PORTFOLIO OF BRANDS 4

Darden restaurant Brands porfolio

Olive Garden

It is a dining restaurant chain founded by Bill Darden in the 1980s providing Italian- American cuisine. The product offered is unlimited salad and breadsticks for the consumers. It serves eight countries and has 900 locations. Olive Garden maintains its underpricing strategy for fair competition in the market. At the same time, they also use underpricing strategy as an opportunity to obtain some shares (Potential, Of, Franchisesaudi, Of, & Garden, 2021).

Longhorn Steakhouse

George McKerrow, Jr, founded it. It is an American multinational casual dining restaurant that serves the highest quality of beef, ribs, chicken, and more food depending on the customer’s preferences. It is located in 6 countries and has 491 locations as of 2017. The brand and restaurant management excellence is used to build a great brand. The building brand is supported with a robust and cost-effective operating platform and vibrant culture for a profitable market and competitively superior in the market (Yost, 2020).

Cheddar’s Scratch Kitchen

It was founded in 1979 owned by Darden Restaurants. The company has more than 170 locations in 28 states in the United States of America as of 2018. It serves scratch-made food from chicken tenders to ribs. It is best known for making honey-butter croissants, homemade chicken, hand-breaded fried chicken tenders, and smoked BBQ ribs. It markets its products at a lower price to make the company obtain customers and grow. The restaurants are highly concentrated in the southern part of the United States (Blake, 2018).

Yard House

Yard House is an American sports bar. It was founded in 1996 in long Beach, California, by Steel Platt. The Darden Restaurants purchased it in 2012. Yard House is known for brews and breweries and coupling it with a kitchen that prepares over 100 items from scratch. Yard house has accommodation with a restaurant, free private parking, a bar, and a garden. Yard House is a differentiated restaurant and partners with other businesses. Many consumers are attracted to yard houses because of the high-quality beverages and food offered. Additionally, upscale-casual positioning and unique selection also contributed to its marketing strategy (Mascho & Mao, 2017).

The Capital Grille

Founded by Ned Grace in 1990 and has 62 locations in the United States. The capital grille is a popular steak grill house restaurant that provides delicious cuisine, dry-aged steaks, world-class wine, and delicacies. Their menu has a wide variety for everyone, including background and age. The capital grille uses the finest and freshest quality products to delight its customers. Hence, it competes fairly in the market through a differentiation marketing strategy (Case, Mexican, & Juutila, 2019).

Seasons 52

Clifford Pleau founded a Season 52 restaurant in 2003. It has over 42 locations in the United States. The product undersold in this restaurant is wine bar fresh seasonal restaurant dishes. Additionally, natural resources are more efficiently used in operations which reduces per-restaurant energy and water usage. Hence, reducing the restaurant’s operation cost (Wani, Shah, Kamraju, Ali, & Dar, 2020).

Bahama Breeze

It is an American restaurant chain founded and managed by Darden Restaurant in 1996. It has 40 locations in the United States. It is known for offering Caribbean-inspired seafood, chicken, steaks, and tropical drinks. The comprehensive strategies array of cocktails, proper restaurant design, live entertainment, and many restaurants are operated across the United States. (English textbook, 2019)

eddie v’s

Guy Villavaso founded it in 2000. The products sold are the finest fresh seafood and prime steak. It has 22 locations as of 2018. The areas served are five states in the United States. The restaurant is also offering live performances for entertainment services. The company work is team-oriented, high volume and affordable prices, guanine hospitality are the main marketing strategy of the restaurant (Daly, Daly, & Daly, n.d.).

References

Blake, J. (2018). Edited by Debopriyo Roy & John Blake.

Case, H., Mexican, C., & Juutila, J. (2019). Global restaurant chains enter- ing the Finnish market. (January).

Daly, E., Daly, E., & Daly, E. (n.d.). Polarity Analysis of Restaurant Review Comment Board Polarity Analysis of Restaurant Review Comment.

English textbook. (2019).

Mascho, E., & Mao, Z. E. (2017). An exploratory study of managerial compensation in the restaurant industry. Journal of Human Resources in Hospitality & Tourism, 16(3), 270–287. https://doi.org/10.1080/15332845.2017.1253432

Potential, T. H. E., Of, M., Franchisesaudi, R., Of, C., & Garden, O. (2021). The potential market of restaurants franchise in Saudi Arabia: a case of olive garden page, 18 (16) (2021). 18(16), 330–342.

Wani, M. A., Shah, S. A., Kamraju, M., Ali, M. A., & Dar, S. N. (2020). Hospitality Industry in Ladakh : Assessing the Volume of Solid Waste Generation of Operation Restaurants of Leh Town through Spatiotemporal Method. 8(6), 144–151.

Yost, E. (2020). Darden Restaurants: The Role of College Education in the Hospitality Industry. 1(2).

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