Business name:
Student number:
Word count:
Business name:
Student number:
Word count:
The Business Plan
The Business Plan
Contents
Business owner details 2
Executive summary 2
1.1 Business summary: 2
1.2 Business aims: 2
1.3 Financial summary: 2
Owner’s background 3
2.1 Why do you want to run your own business? 3
2.2 Previous work experience: 3
2.3 Qualifications and education: 3
2.4 Training: 3
Details of future training courses you want to complete: 3
2.5 Hobbies and interests: 3
2.7 Additional information: 3
Products and services 4
3.1 What are you going to sell? 4
3.2 Describe the product(s)/service(s) you are going to sell: 4
3.3 Additional information: 4
The market 5
4.1 Who are your customers: 5
4.2 Describe your typical customer: 5
4.3 Where are your customers based? 5
4.4 What prompts your customers to buy your product/service? 5
4.5 What factors help your customers choose which business to buy from? 5
4.6 Additional information: 5
Market research 6
5.1 Key findings from desk (secondary) research: 6
5.2 Key findings from field (primary) research – customer questionnaires: 6
5.3 Key findings from field research – pilots/focus groups (where applicable): 6
5.4 Additional information: 6
Marketing strategy – Consider the 7 P’s of the Marketing Mix (excluding Product as this is covered above) 7
Competitor analysis 8
7.1 Table of competitors (add rows as required) 8
7.2 SWOT analysis of your business in comparison to your main competitors 9
7.3 Unique Selling Point (USP): 9
Operations and logistics 10
8.1 Production: 10
8.2 Suppliers: 10
8.3 Premises: 10
8.4 Equipment 10
8.5 Transport (method of distribution, can include online distribution): 10
8.6 Legal requirements: 10
8.7 Insurance requirements: 10
8.8 Management and staff: 10
8.9 Additional information: 10
Costs and pricing strategy 11
Cashflow forecast 12
Business owner details
Owner name: Not required for assessment purposes as the assessment is anonymous
Address: Not required for assessment purposes as the assessment is anonymous
Executive summary
1.1 Business summary:
1.2 Business aims:
1.3 Financial summary:
Owner’s background
2.1 Why do you want to run your own business?
2.2 Previous work experience:
2.3 Qualifications and education:
2.4 Training:
Details of future training courses you want to complete:
2.5 Hobbies and interests:
2.7 Additional information:
Products and services
3.1 What are you going to sell?
a product
a service
both
3.2 Describe the product(s)/service(s) you are going to sell:
3.3 Additional information:
The market
4.1 Who are your customers:
individuals
businesses
both
4.2 Describe your typical customer:
4.3 Where are your customers based?
4.4 What prompts your customers to buy your product/service?
4.5 What factors help your customers choose which business to buy from?
4.6 Additional information:
Market research
5.1 Key findings from desk (secondary) research:
5.2 Key findings from field (primary) research – customer questionnaires:
5.3 Key findings from field research – pilots/focus groups (where applicable):
5.4 Additional information:
Marketing strategy – Consider the 7 P’s of the Marketing Mix (excluding Product as this is covered above)
What are you going to do?
Why have you chosen this marketing method?
Estimated costs (cite your sources – do not make up)
TOTAL COST
Competitor analysis
7.1 Table of competitors (add rows as required)
Name, location
and business size
Product/service
Price
Strengths
Weaknesses
7.2 SWOT analysis of your business in comparison to your main competitors
Strengths
Weaknesses
Opportunities
Threats
7.3 Unique Selling Point (USP):
Unique Selling Point (USP)
Operations and logistics
Consider make or buy
8.1 Production:
8.2 Suppliers:
Name and location of supplier
Items required
and prices
Payment arrangements
Reasons for choosing supplier
8.3 Premises:
8.4 Equipment
If being bought
Item required
Already owned?
New or second hand?
Purchased from
Price
8.5 Transport (method of distribution, can include online distribution):
8.6 Legal requirements:
8.7 Insurance requirements:
8.8 Management and staff:
8.9 Additional information:
Costs and pricing strategy
Product/service name
A
Number of units in calculation
B
Product/service components
Components cost
C
Total product/service cost
D
Cost per unit
E
Price per unit
F
Profit margin (£)
G
Profit margin (%)
H
Mark up (%)
Cashflow forecast
Month
Pre-start
1
2
3
4
5
6
7
8
9
10
11
12
Total
A
Month name
Money in (£)
B
Funding from external sources
Own funds
Income from Sales
Other
C
Total Money in (£)
Money out (£)
D
Expenses
E
Total money out (£)
F
Balance (£) C-E
Opening balance
Closing balance
2
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